Portfolio Details

Project information

  • Category: Shopify Website
  • Client: Novatize Inc. (QUEBEC, Canada)
  • Project name: Fondussimo
  • Project date: 14 May, 2024
  • Project URL: https://fondussimo.com/en-us

An e-commerce site that specializes in selling innovative fondue sets

Fondussimo is an e-commerce site that specializes in selling innovative fondue sets and related products. The brand’s key offering is its revolutionary fondue sets that feature perforated baskets, allowing for a broader range of cooking options beyond traditional fondue dishes. Customers can purchase fondue sets, accessories, and special editions like the Evolution Mini Fondue Set or the Cassandra Loignon Edition.

The website provides a seamless shopping experience, with multiple languages and currency options for international shoppers. In addition to products, Fondussimo offers recipes, customer reviews, and a blog to enhance the overall fondue cooking experience.

Challenge

Fondussimo, a growing e-commerce business, needed to scale their platform to handle increased traffic and improve operational efficiency. Their previous platform lacked the flexibility and scalability needed for high-volume sales, and they required more advanced features for managing promotions, inventory, and customer experiences.

Solution

Migrated the Fondussimo website to Shopify Plus, leveraging the platform's powerful features such as automated workflows (Shopify Flow), advanced discounting options, and a more robust checkout system. Customized the website’s theme to align with the brand’s identity while ensuring optimal performance and SEO.

Result

Successfully completed the migration, which resulted in a 20% increase in conversion rates due to improved checkout processes and enhanced user experience. The migration also reduced operational complexity, saving the client time and resources, and enabled better scaling during high-traffic events like product launches.

My responsibilities

- Executed Shopify Plus migrations.

  • Led the transfer of customer data, order histories, product information, and other critical eCommerce data from the previous platform to Shopify Plus.

  • Ensured that the migration process was seamless, with no data loss, minimal downtime, and minimal disruption to live store operations.

  • Conducted data integrity tests post-migration to ensure that customer data, orders, and inventory were accurate.

  • Tested backend workflows like order fulfillment, payment gateways, and shipping integrations to ensure they functioned properly in the new environment.

- Conducted a website upgrade and theme customization.

  • Customized key eCommerce pages, including product pages, collection pages, and the checkout process with enhanced features for a smooth customer experience.

  • Utilized Shopify’s Liquid templating language to customize page layouts, ensuring the website met the specific requirements for functionality and branding.

  • Implemented dynamic features such as personalized product recommendations, real-time inventory updates, and custom promotions.

- Managed integration with Shopify Plus features.

  • Implemented Shopify Scripts to enable customizable discounts, promotions, and shipping logic, improving customer engagement and the overall shopping experience.

  • Leveraged Shopify Flow to automate eCommerce workflows like customer notifications, inventory updates, and order tracking.

  • Connected email marketing tools like Klaviyo or Mailchimp to Shopify Plus for targeted marketing campaigns.

- Provided post-launch support.

  • Provided ongoing support after the launch, handling bug fixes, troubleshooting issues, and making iterative improvements to the site's performance and user experience.

  • Set up Google Analytics and Shopify Analytics to track user engagement, conversions, and identify optimization opportunities.

  • Worked with the client to implement A/B testing on landing pages, calls-to-action, and checkout processes to continually improve conversion rates.