Portfolio Details

Project information

  • Category: Shopify Website
  • Client: UsableNet (New York, United States)
  • Project name: Untuckit
  • Project date: 21 Dec, 2019
  • Project URL: https://www.untuckit.com

American e-commerce and retail company known for selling casual, high-quality shirts

Untuckit is an American e-commerce and retail company known for selling casual, high-quality shirts designed to be worn untucked. The company initially focused on men's apparel but has since expanded its offerings to include women’s and children’s clothing. The brand emphasizes stylish, comfortable clothing that fits well without the need for tucking in shirts. Untuckit targets a casual, fashion-forward audience and has built a reputation for blending both style and functionality.

Challenge

Although the new Shopify Plus site provided a solid e-commerce foundation, it was not fully accessible to all users.

Solution

- Conducted an accessibility audit of the site and collaborated with UX designers to identify and resolve accessibility gaps. Adjustments were made to areas such as image alt-text, icons, forms, and pricing displays, ensuring they were accessible to screen readers.

- Implemented theme layer adjustments to improve usability for users with disabilities, resulting in better navigation and interaction across the site.

- Collaborated with Shopify and Sunrise Integration to integrate a custom personalized gift card API, adding value to the customer experience.

- Customized the Shopify theme to match Untuckit’s brand identity, ensuring consistency across various user devices and seamless app integrations.

- Worked with another developers to implement performance optimizations, reducing load times and improving technical SEO.

Result

- 30% increase in monthly active users among users with disabilities due to accessibility enhancements.

- Improved user experience through the successful integration of custom features like the gift card API.

- Enhanced site performance with reduced load times and optimized design, contributing to better customer satisfaction.

- The accessibility improvements and overall optimizations led to increased engagement and better SEO rankings.

My responsibilities

- Accessibility Audit & Enhancements

  • Audit the Accessibility of the Shopify Plus Site: Conducted a comprehensive audit of the current Shopify website, ensuring compliance with WCAG 2.0 AA standards.

  • Collaborating with UX Designers: Worked closely with UX designers to identify accessibility issues and improve the user experience for those with disabilities.

  • Theme Layer Adjustments: Made strategic adjustments to the Shopify theme, optimizing areas like alt-text for images, forms, icons, and other UI elements for screen reader compatibility.

  • Accessibility Feature Implementation: Enhanced the site’s accessibility features, leading to a 30% increase in monthly active users among users with disabilities.

  • Ongoing Accessibility Maintenance: Ensured that the website remained accessible as new products and content were added, with continual audits and updates.

- Custom Solutions Development

  • Personalized Gift Card API Integration: Collaborated with Shopify and Sunrise Integration to integrate a custom gift card API, adding personalized gifting functionality to the site. This enhanced the user experience and drove higher engagement.

  • Cross-Functional Collaboration: Worked alongside another 2 Shopify developers and API providers to implement and troubleshoot the integration, ensuring seamless functionality across devices.

- Theme Customization

  • Shopify Theme Customization: Customized the Shopify theme to align with Untuckit’s brand and user experience goals, ensuring consistency in design and functionality across the site.

  • Mobile Responsiveness: Worked on optimizing the site's design for mobile responsiveness, ensuring that it performed well across various devices and screen sizes.

- App Integration

  • Third-Party App Integration: Integrated third-party applications on the Shopify Plus platform, adding key functionalities to the store such as product reviews, dynamic pricing, and more.

  • Testing & Debugging: Participated in testing and debugging the apps to ensure they were seamlessly integrated with the existing Shopify Plus architecture.

- Performance Optimization

  • Load Time Reduction: Collaborated with the team to optimize performance, focusing on reducing load times and improving the overall speed of the site. This contributed to an enhanced user experience and better SEO rankings.

  • Technical SEO Enhancements: Worked on technical SEO improvements, ensuring faster page indexing and better organic search rankings.